The Consumer Protection Act is South Africa’s key law that protects consumers from unfair, misleading, and unsafe business practices. It ensures clear pricing, honest marketing, safe products, fair contracts, and proper complaint handling. The regulations and notices under the Act provide detailed rules for product labelling, recalls, direct marketing, trade descriptions, and juristic-person thresholds—helping businesses stay compliant and ensuring consumers are informed and protected.
Regulation 4 – DIRECT MARKETING (DRAFT AMENDMENTS)
NO. AND DATE
: PUBLISHED FOR PUBLIC COMMENT ON 28 OCTOBER 2024
SUMMARY
Allow consumers to block unwanted direct marketing
Require clear opt-out mechanisms
Regulate how businesses may contact consumers
Introduce penalties for unlawful direct marketing
Improve transparency in consumer data usage