Foodborne illnesses continue to pose a substantial public health burden worldwide, affecting millions of individuals each year and placing pressure on healthcare systems, food industries, and regulatory bodies. Public health campaigns play a vital role in addressing these risks by translating scientific evidence into accessible information and encouraging practical behavioral change among consumers, food handlers, and businesses. Over the past two decades, several notable campaigns—launched by global health organizations, national regulators and industry alliances—have stood out for their innovation, reach and impact. This article examines some of the most influential initiatives and explores why they have been effective in promoting food safety awareness.
Centre For Food Safety – News You Can Trust
Centers for Disease Control and Prevention (CDC) (2023) Four Steps to Food Safety. Available at:
https://www.cdc.gov/foodsafety/keep-food-safe.html
European Food Safety Authority (EFSA) (2023) #SafeFood Campaign. Available at:
https://www.efsa.europa.eu/en/corporate/pub/safefood
Food Standards Agency (FSA) (2022) Food Hygiene Rating Scheme. Available at:
https://www.food.gov.uk/safety-hygiene/food-hygiene-rating-scheme
NSW Environment Protection Authority (2021) Love Food Hate Waste. Available at:
https://www.lovefoodhatewaste.nsw.gov.au/
World Health Organization (WHO) (2022) Five Keys to Safer Food Manual. Available at:
https://www.who.int/publications/i/item/9789241594639
World Health Organization (WHO) (2023) Hand Hygiene in Community and Health Settings. Available at:
https://www.who.int/campaigns/world-hand-hygiene-day











